Competitors: who AI names instead of you
How to read the Competitors dashboard: every brand AI names on your prompts, how you compare head to head, and the answers that name them and not you.
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The Competitors dashboard ranks every brand the answers name on your prompts, you included, by the same three numbers. Open any of them to compare head to head and see exactly which answers carry them and not you.
The competitors table
Each row is a brand with its Visibility total, Avg position and Sentiment for the period, most visible first. Your own row has a You badge.

Prompt gap is the most practical column. 199 / 227 means 227 answers named this brand, and 199 of them did not name you: those are the answers to win.
The table holds the competitors you track and the brands the engines name most often whose sites look like competitors. Tools, integrations and directories that answers also mention are left out. Spellings of one brand with one website are merged into one row, for example Apollo and Apollo.io.
Compare head to head
Choose a row to open You vs that brand. Pick another brand at the top, an engine and the period. The table compares the three numbers side by side, and choosing a row draws that metric over time for both of you.

The prompt gap
Below the chart, Prompt gap sorts the answers that name either of you into three tabs: Only you, Only them and Both. It opens on the answers that name them and not you.

Each row is one prompt on one engine. For each side it shows the best place reached and in how many runs the brand was named, for example #1 11/11: named first, every time. Rows like that are the questions where AI has settled on them; that is where your content, reviews and mentions have the most to win.
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