Best GEO Tools for Agencies
Compare GEO monitoring tools for agencies, engine coverage, client workspaces, white‑label reporting, audits, and pricing.
GTM Engineer at AskWatch.ai
9 min read
On this page
My top pick is AskWatch: $50/month for 2,500 tracked AI answers, with six engines and unlimited workspaces and users. Before buying, I’d check client-only access, report branding, and usage costs - not just the monthly price.
I compare AskWatch, Otterly.AI, Peec AI, and Scrunch on client access, white-label reports, prospect audits, full answers and citations, engine coverage, and pricing.
Quick Comparison
| Tool | Client access and reporting | Audits and answer data | Coverage and starting price |
|---|---|---|---|
| AskWatch | Unlimited workspaces and users; confirm client permissions and white-label options | Prospect checks, full answers, and citations | 6 engines; $50/month for 2,500 answers |
| Otterly.AI | Branded Looker Studio reports on higher tiers; confirm client logins | GEO audits and citation tracking; confirm full-answer access | 4 core engines plus paid add-ons; $29/month for 15 prompts |
| Peec AI | Agency client seats and read-only dashboards; confirm client separation and branding | Free pitch projects; confirm full answers and sources | Confirm agency engine coverage; agency plans from $245/month for 10,000 credits |
| Scrunch | Confirm client workspaces, branding, and report delivery | Technical audits; confirm full answers and cited sources | 7 engines; $500/month for Agency Core, or Core at $250/month with 125 unique prompts and five site audits |
Prompts, answers, and credits aren’t the same unit. I’d ask each provider to price the same client workload, then follow one tracked answer into a client-ready report before choosing. You can also establish a workflow to monitor brand mentions to ensure consistent reporting quality.
1. AskWatch
AskWatch suits agencies that need separate client spaces and AI visibility data for client reports.
Client workspaces and access
Give each client a separate workspace. Every AskWatch plan includes unlimited websites, workspaces, and users. During the demo, check how clients access their workspaces.
Agency branding and reporting
Use an AskWatch agency demo to confirm what white-label report branding includes, along with own-domain use, per-client logins, and scheduled reports.
For help planning reports, see our guide to ChatGPT visibility reports for agencies. This setup matters most when clients need to see what AI engines actually returned.
Prospect audits and answer-level proof
Start with a prospect audit. Then track visibility, average position, sentiment, and share of voice as part of regular client work.
Full AI answers, cited pages, and cited domains give you evidence to explain your findings. Use our first AI visibility audit guide to structure the review.
Engine coverage and volume pricing
Daily or weekly tracking covers ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot for client reporting.
Monitor pricing starts at $50/month for 2,500 tracked answers. Ask about volume rates and check how answer usage is counted before setting each client’s allowance.
2. Otterly.AI
Otterly.AI offers branded reporting and GEO audits, but fewer client access controls.
Client workspaces and access
Lite includes one workspace, while Standard, Premium, and Custom Enterprise subscribers can apply for Agency Partner status. Otterly.AI does not specify whether it offers client logins or granular permissions.
Agency branding and reporting
Agency Partners get branded Google Looker Studio reports. Dashboard white-labeling and custom-domain support are not stated.
Prospect audits and AI answer evidence
For prospect checks, the GEO audit reviews URLs for crawlability, content issues, and AI crawler access. For client reporting, monitoring tracks brand mentions and citations for selected prompts. It does not specify whether full AI answer text is available.
Engine coverage and volume pricing
Plans start at $29/month for 15 prompts on Lite, $189/month on Standard, and $489/month on Premium. Core coverage includes ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Gemini, Claude, and Google AI Mode are paid add-ons.
3. Peec AI
Peec AI focuses on shared agency reporting rather than fully separate client environments.
Client workspaces and access
Peec AI’s agency plans include client seats and shareable read-only dashboards. Growth serves 3 to 10 clients, while Scale serves 11 to 25+ clients. Separate client accounts/projects, client-user seats, and per-project access levels are stated, so confirm how the platform keeps client work separate.
Agency branding and reporting
Agencies can clone Data Studio templates for client reports, but white-label reporting and custom-domain support aren’t stated. Cloning a template doesn’t mean you can deliver a fully white-labeled report.
Prospect audits and AI answer evidence
Free pitch projects let agencies audit prospects with AI Overview gap analysis and recommended actions. It’s not stated whether shared reports include full AI answers and cited sources.
Engine coverage and volume pricing
Agency pricing starts with Essential at $245/month for 10,000 credits. Growth costs $495/month for 25,000 credits, and Scale costs $795/month for 65,000 credits. Credits are pooled across clients, and the pricing table states that 1 prompt x 1 model x 1 day = 1 credit and lists supported models. Confirm fit before allocating credits to clients.
Next, compare Scrunch on access, reporting, and scale.
4. Scrunch
Scrunch’s strength is technical audits, rather than publicly documented agency-access features.
Client workspaces and access
Scrunch does not publish details about separate client workspaces or per-client logins.
Agency branding and reporting
Scrunch does not publish details about white-label reports or custom domains.
Prospect audits and AI answer evidence
Scrunch documents audits that check for blocked AI user agents and JavaScript-only content. It also offers brand monitoring with custom prompts and personas, plus the ability to serve an AI-friendly version of a site directly to AI agents.
It does not publish details about dedicated prospect reports, client reporting, full answer text, or cited-source evidence.
Engine coverage and volume pricing
Scrunch says it supports ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta.
Core includes 125 unique prompts and 5 site audits for $250/month. Pricing for the Agency Partner Program is published: Agency Core is $500/month and Agency Enterprise is custom-priced.
Next, compare the four tools on the agency features that matter most.
Compare 4 Features for Client Work
For agencies, four things matter: keeping clients separate, delivering branded reports, showing proof, and controlling usage.
Client workspaces and permissions. Unlimited users don’t mean separate client access. Ask how each tool keeps client data and logins apart.
| Tool | Client separation | What to confirm |
|---|---|---|
| AskWatch | Unlimited workspaces and users included | Check per-client permissions and login setup |
| Otterly.AI | 1 workspace on Lite; higher tiers add workspace access, but limits need confirmation | Check seat limits and how client access stays separate |
| Peec AI | Project limits and client-seat access need confirmation | Check roles and project-level access |
| Scrunch | Agency Partner Program handles multi-client access | Request a demo of client permissions |
White labeling, custom domains, and scheduled reports. A branded report isn’t the same as a fully white-labeled setup. Ask to see the dashboard, report URL, logo, and sender details.
| Tool | Branding and domain checks | Report delivery checks |
|---|---|---|
| AskWatch | Confirm white-label and own-domain options | Check scheduled reports and sender branding |
| Otterly.AI | Branded Looker Studio reports on higher tiers | Ask which plans include automated reporting |
| Peec AI | Simple exportable reports | Check whether your plan includes scheduled exports |
| Scrunch | Branding options available through the Agency Partner Program | Check how your plan brands and delivers reports |
Prospect audits, full answers, citations, and history. A visibility total alone won’t show the whole picture in a pitch. Ask for the AI response and the pages it cites.
| Tool | Audit evidence | Answer-level evidence to check |
|---|---|---|
| AskWatch | Free first AI visibility check | Full engine answers and cited pages/domains; confirm historical access |
| Otterly.AI | Basic GEO audit covering crawlability and content | Check full-answer access, citations, and retention |
| Peec AI | Robots.txt crawlability audit | Check full-answer access, citations, and retention |
| Scrunch | Audits for blocked AI agents and JS-only content | Check full answers, cited sources, and historical access |
Engine coverage, cadence, and cost. Compare the same client workload - not just monthly prices. Prompts are inputs; tracked answers are engine outputs. Ask how engines, repeat runs, add-ons, and extra clients count toward usage. Prompt limits and answer limits aren’t interchangeable.
| Tool | Engines and cadence | Starting allowance and volume checks |
|---|---|---|
| AskWatch | All 6 engines included; daily or weekly | Monitor starts at $50/month for 2,500 tracked AI answers |
| Otterly.AI | 4 core engines, with additional engines available; daily | Lite: $29/month for 15 prompts |
| Peec AI | Engine selection depends on plan; daily | Essential: $245/month for 10,000 credits |
| Scrunch | 7 engines; real-time monitoring | Core: 125 unique prompts and five site audits |
Pros, Cons, and Demo Questions
Treat missing details as demo questions - not assumptions. Use this table to check each tool’s agency fit across access, branding, evidence, and scale.
| Tool | Documented advantages | Confirmed limits or buying caveats | Demo questions |
|---|---|---|---|
| AskWatch | Unlimited websites, workspaces, and users; all six engines; answer-level evidence. | Unlimited workspaces don’t remove tracked-answer limits. Confirm per-client access and white-label scope. | Show client-only access and white-label scope, then quote daily and weekly costs for our client workload. |
| Otterly.AI | Branded Looker Studio reporting. | Full dashboard white-labeling is not established. | Show client access and branding in the quoted plan, with pricing for our client workload. |
| Peec AI | Visibility and sentiment tracking. | Agency reporting scope and client access need confirmation. | Show client-level access and white-label scope, with pricing for our client workload. |
| Scrunch | Agency Partner Program. | Agency pricing and white-label scope need confirmation. | Show client-level access and branding, then quote our workload across clients. |
During each demo, follow one tracked answer from the platform’s data to a client-ready report. Use the questions above to narrow your shortlist.
Final Verdict: Choose for Your Client Workflow
AskWatch is our top pick for agencies managing multi-client GEO monitoring. It covers six engines, including a Copilot visibility tracker, supports unlimited workspaces and users, and provides answer-level evidence. Confirm the delivery details during the demo.
Check client-only permissions, white-label scope, custom domains, prospect audits, report formats, and volume terms. Then test real client prompts to see whether your team can turn answers and citations into client-ready reports at your expected tracking volume.
Book a demo of AskWatch for agencies.
FAQs
How do I estimate GEO tracking costs per client?
Check how your plan handles client accounts: Does it charge per client domain, cap client workspaces, or bundle workspaces with prompt or answer allowances? To calculate cost per client, divide the monthly platform fee by your client count, then add each client’s charges for usage above the included allowance.
For example, AskWatch starts at $50/month for 2,500 tracked AI answers, with unlimited websites, workspaces, and users on every plan.
Which client prompts should I track first?
Start with prompts about your client’s core service category, head-to-head competitor comparisons, and searches for alternatives. Track them with AskWatch across all six engines: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot.
Check these prompts daily or weekly to set a baseline. Record how often AI mentions your client, which competitors it recommends, and which domains it cites. After making optimizations, measure how that visibility changes.
How can I show clients the value of GEO?
Show clients GEO value with proof and repeatable tracking. Start with an audit: how often do AI engines mention them, which competitors appear instead, and which sources do engines cite? Then run scheduled checks to track changes.
AskWatch for agencies runs prompts daily or weekly across six AI engines. Build monthly client reports using visibility, average position, sentiment, share of voice, full answers, and cited sources.
Book a demo to learn more.
