15 Best AI Visibility Tools (2026)

AI visibility tools run the questions your buyers ask in ChatGPT, Google AI Overviews, Perplexity and other AI engines, then show whether the answers name your brand, cite your pages and recommend a competitor instead. We compared 15 of them on the things that decide the bill and the usefulness of the data: which engines they cover, how often prompts run, whether you can read the full answers, and what a plan costs.

Our pick is AskWatch: all six major engines on every plan, daily or weekly runs and full answer history from $50/month for 2,500 tracked AI answers. The right tool for you still depends on the engines your buyers use and how many prompts you need, so the table below lists every tool side by side.

Key takeaways

• Count answers, not prompts. One prompt run across six engines is six answers. 20 prompts run daily across six engines is about 3,600 answers a month.
• Check engine coverage per plan. Several tools include three or four engines and sell the rest as add-ons or on enterprise plans only.
• Read the answers, not just the score. A visibility number is only useful when you can open the answer behind it and see which pages it cited.
• Start with a free check. Run your own prompts before you pay, so you compare tools on your category, not on a demo.

The 15 tools at a glance

Prices are entry plans as listed on each vendor's pricing page in November 2026. Engines are those included without an enterprise contract unless stated.

How to choose an AI visibility tool

Check the exact AI surfaces covered. Google AI Overviews, Google AI Mode and the Gemini app are three separate surfaces, and tracking one does not cover the others. Ask whether results come from the live products people use or from API outputs, which can answer differently.

Match tracking frequency to your decisions. Daily runs suit active campaigns and fast-moving categories; weekly runs are enough to follow a trend. Confirm how long you can open complete, dated answers.

Count answers, not just prompts. One prompt across six engines produces six answers per run. Check how reruns, locations and extra engines count toward plan limits, and what happens when you go over.

Find out what each metric measures. Ask how the tool calculates visibility, share of voice and position, and make sure it separates brand mentions from linked citations.

Check agency features one by one. Client workspaces, per-client logins, white-label reports, exports and API access are often sold separately, even when a plan is called "agency".

1. AskWatch

Our top pick: every major AI engine on every plan, with the full answers behind each number.

AskWatch runs the prompts your buyers ask across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Microsoft Copilot, daily or weekly. It shows how often each answer names you, in what position and tone, which competitors appear instead, and which pages the engines cite. All six engines are included on every plan, with no add-ons.

Visibility, position and sentiment against your competitors

The Overview puts your brand and your competitors on one chart for the period you pick, with visibility (the share of answers that name you), average position and sentiment. You can narrow everything to one engine or one group of prompts, for example pricing questions or a single market.

Every prompt, and the answers behind it

The Prompts report lists each tracked question with its visibility trend, position and sentiment, so you see which buyer questions you win and which you lose. Open a prompt to read each engine's full answer for any day, with brands and cited links marked in the text. A calendar shows the days the answer named you and the days it did not.

The competitors AI recommends instead of you

The Competitors report ranks every brand the answers name, including ones you were not tracking, by visibility, position and sentiment. Prompt gap counts the answers where a competitor is named and you are not, which is usually the shortest list of work to do next.

The pages AI engines cite

Sources lists every page and domain the engines cite for your prompts, grouped by type: your site, competitors, review sites, UGC such as Reddit, media and others. That is the list of places to earn a mention or update a page.

Pricing

Plans are priced by tracked AI answers, so you pay for the work done, not for seats or websites. Every plan includes all six engines and unlimited websites, workspaces and users. Reports export to CSV.

Answers above the plan are charged from a prepaid balance at $0.025 each ($0.02 on the 25K plan). Autopilot, Enterprise and the agency offer are priced on a call. See AskWatch pricing for the calculator.

Free tools before you pay

• The free AI visibility checker runs a full check of your brand across the six engines, with competitors and cited sources.
• The Chrome extension checks any page for AI readiness: crawler access, llms.txt, structured data and the pages AI engines look for.
• The free Google Search Console MCP server lets Claude or ChatGPT read your Search Console data.
• The llms.txt generator and robots.txt tester cover the technical side.

For agencies

Agencies run each client in its own workspace with its own logins, and use AI visibility audits of prospects to start sales conversations. See AskWatch for agencies.

Limits to know: AskWatch does not track Claude, Grok or Meta AI today, and its visibility data is exported as CSV rather than through a public API.

2. Profound

Best for: large brands with an enterprise budget.

Profound's Enterprise plan tracks answers across up to nine engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, DeepSeek and Exa Search. The free trial runs 50 preset prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews.

Reports show full, dated AI answers with cited pages and domains, brand mentions, average position, sentiment and share of voice. Enterprise adds full history, workflow agents, CSV and JSON exports, API access and SSO.

Pricing: Enterprise is quoted by sales. If you buy for an agency, ask for written limits on engines, prompt volume, exports and client workspaces.

3. Peec AI

Best for: self-serve teams that need three engines.

Peec AI runs prompts daily on three models you choose from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. You compare visibility, sentiment and share of voice, review dated answers and cited URLs, and use gap analysis to see which sources cite competitors instead of you.

Model coverage is the main limit: Perplexity and Claude are listed only on the Enterprise plan.

Pricing: Starter is $95/month for 50 prompts and one project, Pro $245/month for 150 prompts, Advanced $495/month for 350 prompts. Every plan has three active models.

4. Otterly.AI

Best for: small budgets and quick tests.

Otterly.AI checks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily. Claude, Gemini and Google AI Mode are paid add-ons. Reports separate brand mentions from citations and show sentiment, brand rank, cited URLs, domains and share of voice, and every plan exports full answers to CSV and JSON.

Pricing: Lite is $29/month for 15 prompts, Standard $189/month for 100 and Premium $489/month for 400. API and MCP access start on Standard. Lite's 15 prompts leave little room for more than one topic.

5. Semrush AI Visibility Toolkit

Best for: teams that already work in Semrush.

The toolkit tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, next to Semrush's keyword, backlink and audit data. Reports cover brand mentions, competitor gaps, cited pages, share of voice, sentiment and dated answers. Microsoft Copilot is not on the list, so pair it with a Copilot visibility tracker if your buyers use it.

Pricing: AI Visibility Base is $99/month per domain, billed annually; Semrush One bundles it. Confirm prompt allowances, per-domain charges and user licenses for your plan before buying.

6. Ahrefs Brand Radar

Best for: market benchmarking for Ahrefs users.

Brand Radar has two modes. Its AI index draws on hundreds of millions of search-backed prompts and is retested monthly, which suits category-level benchmarking. Custom prompts track your own buyer questions daily, weekly or monthly. Its custom prompts cover Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and Brand Radar also tracks Claude. It keeps mentions and citations separate.

Pricing: from $199/month per AI index, $699/month for all supported models. Custom prompt packages start at $50/month for 2,500 checks. Data exports via CSV, API or MCP.

7. Scrunch AI

Best for: monitoring plus AI-readable versions of your pages.

Entry plans cover ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot; higher tiers add Claude, Gemini, Google AI Mode and Meta AI. Prompts run daily for 14 days, then every 72 hours. Scrunch tracks past answers, mentions, cited links, position and share of voice by topic and region. Its Agent Experience Platform (AXP) serves AI-readable versions of pages on enterprise plans.

Pricing: Core starts at $250/month. API access is enterprise-only.

8. AthenaHQ

Best for: teams that want a task list of fixes next to the data.

The Starter plan covers 11 engines: ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, DeepSeek, Meta AI and Mistral. Reports track mentions, placement, sentiment, cited sources and competitors, and the Action Center turns findings into on-page and off-page tasks.

Pricing: Starter is $295/month for 3,600 credits, one credit per AI answer, in one region and one language. Multi-region tracking needs Enterprise, and API access costs extra.

9. SE Visible (SE Ranking)

Best for: SE Ranking users and agencies.

SE Visible is SE Ranking's standalone AI visibility tracker; SE Ranking users can also add AI tracking to their Core plan. It covers ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, updates prompts daily and keeps the full answer history with cited URLs and domains, linked and unlinked mentions, share of voice and competitor benchmarks.

Pricing: SE Visible Basic is $89/month for 75 tracked prompts, 5 projects and unlimited users. 200 tracked prompts are on Core at $189/month. The add-on to SE Ranking costs about $89/month on top of a Core plan from $129/month.

10. Rankscale

Best for: flexible schedules on credit-based pricing.

Each query uses credits by engine and collection method, and runs can be hourly, daily, weekly or monthly. Engines include ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, Claude, Microsoft Copilot, DeepSeek, Mistral, Grok and Meta AI. Rankscale keeps dated answers, analyzes citations and tracks share of voice with competitor leaderboards.

Pricing: Essentials is $204/year for 120 credits, Pro $99/month for 1,200 credits, Pro+ $229/month with API access, Growth $385/month with white-label reports. Estimate usage with Rankscale's calculator, because credit use varies by engine.

11. Searchable

Best for: teams that want site audits and content next to tracking.

Searchable includes ChatGPT, Google AI Overviews and Perplexity on every plan; Claude, Copilot, DeepSeek, Gemini, Google AI Mode, Grok and Meta AI are paid add-ons. Prompts run daily on paid plans. Besides visibility reports and citation tracking, plans include site audits and AI-written articles each month.

Pricing: Pro is $125/month for 100 tracked prompts per model, one project and 12 months of history; Scale is $400/month for 500 prompts and 10 projects. Both have a 14-day trial. Model add-ons are not discounted on annual billing.

12. Trakkr

Best for: reporting revenue from AI visitors.

Trakkr checks eight models daily on every plan: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Meta AI, Grok and DeepSeek. Reports include a visibility score, category rank, competitor rankings, citations, how AI describes your brand, and revenue from AI visitors. The Scale plan adds white-label client portals, API and a Looker Studio connector.

Pricing: Growth is $100/month for one brand, 50 prompts and 12,000 AI answers; Scale is $500/month for 10 brands. Both start with a 14-day trial.

13. Goodie

Best for: AEO teams that want content and technical agents in the same tool.

Goodie's Core plan tracks ChatGPT, Google AI Overviews, Perplexity, Google AI Mode and Copilot; Pro adds Gemini and two more models. Reports cover citations, competitor benchmarks, sentiment and how accurately AI describes your brand. Agents write and optimize content and fix technical issues such as llms.txt and sitemaps, and plans connect to GA4, Search Console and Bing Webmaster Tools.

Pricing: Core is $295/month for 110 prompts, Pro $999/month for 250 prompts, both with unlimited seats. Core has a 7-day trial.

14. Writesonic

Best for: content teams that already use Writesonic.

Writesonic's self-serve plans track ChatGPT, Gemini and Google AI Overviews daily; Perplexity, Claude, Copilot, Google AI Mode and others are on Enterprise. Plans also include AI bot analytics and ads monitoring, and higher tiers add sentiment and an action center that suggests on-page and off-page fixes.

Pricing: Starter is $79/month billed annually for 50 prompts, Basic $199/month for 100 and Growth $399/month for 200.

15. LLMrefs

Best for: keyword-based tracking on a budget.

LLMrefs tracks keywords rather than single prompts: it generates related prompts for each keyword, runs them and aggregates the answers. It covers ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, Grok, Microsoft Copilot, Meta AI and DeepSeek, refreshes weekly, and reports share of voice, average position, cited URLs and content gaps.

Pricing: one plan at $79/month for 500 prompts, unlimited projects and team members, with a 7-day trial.

How small teams should choose

Start narrow. Pick 15 to 25 high-intent buyer questions from sales calls and customer research, focused on the products that bring the most revenue and the engines your buyers use. Run a free AI visibility check first, so you know where you stand before you compare plans.

Start with weekly runs and move to daily only when the category or your content changes fast. Budget by tracked answers: 20 prompts across six engines weekly is about 520 answers a month, daily about 3,600. Then check that the plan keeps the answer history you need and includes your team without per-seat fees.

Our verdict

AskWatch is our top pick for most brands and agencies: all six major engines on every plan, daily or weekly runs, the full answers and cited pages behind every number, and pricing that starts at $50/month. Choose an enterprise suite such as Profound when you need nine or more engines under one contract, and Semrush or Ahrefs when you want AI visibility inside the SEO tool your team already uses.

FAQs

What does an AI visibility tool track?

It runs a fixed set of prompts in AI engines such as ChatGPT, Google AI Overviews and Perplexity on a schedule, and records whether each answer names your brand, where it appears, how it is described, which competitors appear and which pages are cited.

How many prompts should I track?

15 to 25 prompts is enough to start for one product. Agencies and brands with several products usually track 50 to 200. Multiply prompts by engines and runs per month to estimate the answers a plan must include.

How can I tell if AI visibility changes are meaningful?

AI answers vary from run to run, so do not act on a single result. Track the same prompts daily or weekly and look for trends over several weeks. Before treating a drop as real, read the full answers and check which brands or sources took your place.

How do I turn AI citation gaps into content updates?

Find prompts where a competitor is named and you are not, read the full answers and open the pages they cite. Update your own pages where they lack the facts the answers use, and earn mentions on the cited third-party pages. Then re-check the same prompts.