SEO
Why Your Traffic Is Falling but Your Rankings Are Not
Traffic down, rankings steady? Check tracking, separate lower demand from lower CTR, and see whether AI Overviews and ads are taking the clicks.
Nik
7 min read
Co-founder at AskWatch.ai
Nik
Nik, Co-founder at AskWatch.ai: posts on AI visibility, how AI engines answer and what gets a brand named.
AI MarketingHow ChatGPT Decides Which Brands to Recommend
How ChatGPT picks the brands it recommends: the user's criteria, learned information vs web search, where ChatGPT search gets its sources, and what supports a recommendation.
Nik
7 min read
AI MarketingWhat Is Generative Engine Optimization (GEO)?
Get your brand mentioned, recommended, or cited inside AI-generated answers and learn how to measure GEO across engines.
Nik
12 min read
ToolsHow to connect Google Search Console to Claude or ChatGPT
Give Claude, ChatGPT or Cursor read access to Search Console through an MCP server: both setup paths, the one-line Claude Code command, and the data traps.
Nik
9 min read
AI MarketingHow to Track Brand Mentions in ChatGPT
Track your brand in ChatGPT with a fixed prompt set: mention rate, citation rate and share of voice, logged weekly in a sheet or AskWatch.
Nik
8 min read
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